:root{--bg: #fafaf8;--surface: #ffffff;--surface-sunken: #f2f0ea;--surface-ink: #16161a;--line: #e6e4de;--line-strong: #d4d1c9;--text: #16161a;--text-muted: #6b6b75;--text-faint: #8a8a93;--text-invert: #f7f6f2;--accent: #c33c1e;--accent-ink: #ffffff;--accent-soft: rgba(195, 60, 30, .09);--live: #1f8f4e;--font: "Manrope Variable", "Manrope", system-ui, -apple-system, "Segoe UI", sans-serif;--fs-display: clamp(2.75rem, 1.35rem + 5.8vw, 6rem);--fs-h1: clamp(2.1rem, 1.5rem + 2.8vw, 3.5rem);--fs-h2: clamp(1.6rem, 1.25rem + 1.6vw, 2.4rem);--fs-h3: clamp(1.2rem, 1.05rem + .7vw, 1.5rem);--fs-lead: clamp(1.1rem, 1rem + .5vw, 1.35rem);--fs-body: clamp(1rem, .96rem + .18vw, 1.0625rem);--fs-small: .9375rem;--fs-label: .75rem;--lh-tight: 1.02;--lh-snug: 1.12;--lh-body: 1.62;--tracking-label: .12em;--tracking-display: -.035em;--tracking-title: -.02em;--weight-regular: 400;--weight-medium: 500;--weight-semibold: 600;--weight-bold: 700;--weight-extrabold: 800;--space-2xs: .5rem;--space-xs: .75rem;--space-sm: 1rem;--space-md: 1.5rem;--space-lg: 2.5rem;--space-xl: 4rem;--space-2xl: 6rem;--space-3xl: 9rem;--section-y: clamp(4rem, 2.5rem + 6vw, 7.5rem);--container: 1240px;--container-wide: 1080px;--container-narrow: 780px;--gutter: clamp(1.25rem, .5rem + 3vw, 2.75rem);--radius-sm: 8px;--radius: 14px;--radius-lg: 20px;--radius-pill: 999px;--ease-out: cubic-bezier(.22, 1, .36, 1);--ease-inout: cubic-bezier(.65, 0, .35, 1);--dur-fast: .2s;--dur: .4s;--dur-slow: .8s;--shadow-card: 0 1px 2px rgba(22, 22, 26, .04), 0 18px 40px -28px rgba(22, 22, 26, .28);--shadow-card-hover: 0 2px 4px rgba(22, 22, 26, .05), 0 28px 56px -28px rgba(22, 22, 26, .34);--focus-ring: 0 0 0 2px var(--bg), 0 0 0 4px var(--accent)}@font-face{font-family:Manrope Variable;src:url(/fonts/manrope-var.woff2) format("woff2");font-weight:200 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1px;background-position:0 100%;transition:color var(--dur) var(--ease-out),background-size var(--dur) var(--ease-out)}.link:hover{color:var(--accent);background-size:0 1px;background-position:100% 100%}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap;border:0}.skip-link{position:fixed;top:.75rem;left:.75rem;z-index:1000;transform:translateY(-200%);background:var(--surface-ink);color:var(--text-invert);padding:.6rem 1rem;border-radius:var(--radius-pill);font-weight:var(--weight-semibold);transition:transform var(--dur) var(--ease-out)}.skip-link:focus-visible{transform:translateY(0);box-shadow:none}.container{width:100%;max-width:var(--container);margin-inline:auto;padding-inline:var(--gutter)}.container--narrow{max-width:var(--container-narrow)}.container--wide{max-width:var(--container-wide)}.divider{height:1px;background:var(--line);border:0;margin:0}.has-motion [data-reveal]{opacity:0;transform:translate3d(0,24px,0);will-change:transform,opacity}.has-motion [data-hero-line]>*{transform:translate3d(0,110%,0)}.has-motion [data-hero-line]{overflow:hidden;display:block;padding-bottom:.04em}@media (prefers-reduced-motion: reduce){html{scroll-behavior:auto}}.nav{position:fixed;inset:0 0 auto;z-index:100;display:flex;align-items:center;justify-content:space-between;gap:var(--space-md);padding:1.15rem var(--gutter);border-bottom:1px solid transparent;transition:transform var(--dur) var(--ease-out),background-color var(--dur) var(--ease-out),border-color var(--dur) var(--ease-out),padding var(--dur) var(--ease-out)}.nav[data-scrolled=true]{padding-block:.7rem;background:color-mix(in srgb,var(--bg) 82%,transparent);backdrop-filter:saturate(1.6) blur(12px);-webkit-backdrop-filter:saturate(1.6) 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.nav__cta-arrow{transform:translate(2px,-2px)}@media (max-width: 560px){.nav__name{display:none}.nav__link{padding-inline:.5rem}}.btn{display:inline-flex;align-items:center;gap:.5rem;padding:.8rem 1.35rem;border:1px solid var(--surface-ink);border-radius:var(--radius-pill);background:var(--surface-ink);color:var(--text-invert);font-size:var(--fs-small);font-weight:var(--weight-semibold);letter-spacing:-.005em;white-space:nowrap;transition:background-color var(--dur) var(--ease-out),border-color var(--dur) var(--ease-out),color var(--dur) var(--ease-out),transform var(--dur) var(--ease-out)}.btn{transform:translate3d(var(--mag-x, 0px),var(--mag-y, 0px),0)}.btn:hover{background:var(--accent);border-color:var(--accent);transform:translate3d(var(--mag-x, 0px),calc(var(--mag-y, 0px) - 2px),0)}@media (prefers-reduced-motion: reduce){.btn,.btn:hover{transform:none}}.btn--ghost{background:transparent;border-color:var(--line-strong);color:var(--text)}.btn--ghost:hover{background:transparent;border-color:var(--text);color:var(--text)}.btn__icon{transition:transform var(--dur) var(--ease-out)}.btn:hover .btn__icon{transform:translateY(2px)}.contact{padding-block:clamp(4.5rem,3rem + 6vw,8rem);border-top:1px solid var(--line);background:var(--surface-sunken)}.contact__inner{display:flex;flex-direction:column;align-items:flex-start;gap:var(--space-md)}.contact__title{max-width:18ch;font-size:var(--fs-h1);font-weight:var(--weight-extrabold);line-height:1.06;letter-spacing:var(--tracking-display)}.contact__mail{font-size:clamp(1.25rem,.9rem + 1.6vw,2rem);font-weight:var(--weight-semibold);letter-spacing:-.025em;color:var(--accent);background-image:linear-gradient(currentColor,currentColor);background-repeat:no-repeat;background-size:100% 1px;background-position:0 100%;transition:background-size var(--dur) 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var(--space-md)}.footer__meta{font-size:var(--fs-label);letter-spacing:.02em;color:var(--text-muted)}.footer__top{font-size:var(--fs-label);font-weight:var(--weight-bold);letter-spacing:var(--tracking-label);text-transform:uppercase;color:var(--text-muted);transition:color var(--dur-fast) var(--ease-out)}.footer__top:hover{color:var(--accent)}.cs-progress{position:fixed;inset:0 auto auto 0;z-index:60;height:2px;width:100%;transform:scaleX(0);transform-origin:0 50%;background:var(--accent);pointer-events:none}.case-page--long{padding-top:clamp(5.5rem,4rem + 5vw,8rem);padding-bottom:0}.cs-section{padding-block:clamp(3.5rem,2rem + 5vw,6.5rem)}.cs-section--tight{padding-block:clamp(2.5rem,1.5rem + 3vw,4rem)}.cs-section--sunken{background:var(--surface-sunken)}.cs-section--last{padding-bottom:0}.cs-section--ink{background:var(--surface-ink);color:var(--text-invert)}.cs-section+.cs-section{border-top:1px solid var(--line)}.cs-section--sunken+.cs-section,.cs-section+.cs-section--sunken,.cs-section+.cs-section--ink,.cs-section--ink+.cs-section{border-top:0}.cs-head{margin-bottom:clamp(1.75rem,1rem + 2.5vw,3rem)}.cs-head__num{display:block;font-size:var(--fs-label);font-weight:var(--weight-extrabold);letter-spacing:var(--tracking-label);text-transform:uppercase;color:var(--accent);margin-bottom:.85rem}.cs-section--ink .cs-head__num{color:#ff8a5c}.cs-head h2{font-size:clamp(1.65rem,1.2rem + 1.9vw,2.6rem);font-weight:var(--weight-extrabold);line-height:1.1;letter-spacing:var(--tracking-display);max-width:22ch}.cs-head p{margin-top:var(--space-sm);max-width:62ch;font-size:var(--fs-lead);line-height:1.5;letter-spacing:-.01em;color:var(--text-muted)}.cs-section--ink .cs-head p{color:color-mix(in srgb,var(--text-invert) 70%,transparent)}.cs-p{max-width:66ch;color:var(--text-muted)}.cs-p+.cs-p{margin-top:1rem}.cs-p b,.cs-p strong{color:var(--text);font-weight:var(--weight-bold)}.cs-section--ink .cs-p{color:color-mix(in srgb,var(--text-invert) 74%,transparent)}.cs-section--ink .cs-p b{color:var(--text-invert)}.cs-cover__kicker{display:flex;flex-wrap:wrap;gap:.5rem 1.25rem;font-size:var(--fs-label);font-weight:var(--weight-bold);letter-spacing:var(--tracking-label);text-transform:uppercase;color:var(--text-muted);margin-bottom:var(--space-md)}.cs-cover h1{font-size:clamp(2.3rem,1.3rem + 4.4vw,4.6rem);font-weight:var(--weight-extrabold);line-height:1.02;letter-spacing:var(--tracking-display);max-width:17ch}.cs-cover__lead{margin-top:var(--space-md);max-width:58ch;font-size:clamp(1.1rem,1rem + .55vw,1.4rem);line-height:1.5;letter-spacing:-.012em;color:var(--text-muted)}.cs-meta{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:.9rem var(--space-md);margin-top:clamp(2rem,1.25rem + 2vw,3.25rem);padding-top:var(--space-md);border-top:1px solid var(--line)}@media (min-width: 760px){.cs-meta{grid-template-columns:repeat(4,minmax(0,1fr))}}.cs-meta div{display:flex;flex-direction:column;gap:.3rem}.cs-meta dt{font-size:var(--fs-label);font-weight:var(--weight-bold);letter-spacing:var(--tracking-label);text-transform:uppercase;color:var(--text-muted)}.cs-meta dd{margin:0;font-size:var(--fs-small);font-weight:var(--weight-semibold)}.cs-tldr{display:grid;gap:var(--space-md);margin-top:clamp(2rem,1.25rem + 2vw,3rem)}@media (min-width: 760px){.cs-tldr{grid-template-columns:repeat(3,minmax(0,1fr))}}.cs-tldr div{padding-top:.9rem;border-top:2px solid var(--text)}.cs-tldr dt{font-size:var(--fs-label);font-weight:var(--weight-extrabold);letter-spacing:var(--tracking-label);text-transform:uppercase;color:var(--accent);margin-bottom:.4rem}.cs-tldr dd{margin:0;font-size:var(--fs-small);line-height:1.55;color:var(--text-muted)}.cs-tldr b{color:var(--text);font-weight:var(--weight-bold)}.cs-grid{display:grid;gap:var(--space-md)}@media (min-width: 700px){.cs-grid--2{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (min-width: 760px){.cs-grid--3{grid-template-columns:repeat(3,minmax(0,1fr))}}@media (min-width: 860px){.cs-grid--4{grid-template-columns:repeat(4,minmax(0,1fr))}}@media (min-width: 900px){.cs-split{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);gap:clamp(2rem,1rem + 4vw,4.5rem);align-items:start}.cs-split--sticky>:first-child{position:sticky;top:6.5rem}}.cs-card{padding:var(--space-md);border:1px solid var(--line);border-radius:var(--radius);background:var(--surface)}.cs-card h3{font-size:var(--fs-body);font-weight:var(--weight-bold);letter-spacing:var(--tracking-title);margin-bottom:.45rem}.cs-card p{font-size:var(--fs-small);line-height:1.58;color:var(--text-muted)}.cs-card__tag{display:block;font-size:var(--fs-label);font-weight:var(--weight-extrabold);letter-spacing:var(--tracking-label);text-transform:uppercase;color:var(--text-faint);margin-bottom:.6rem}.cs-section--ink .cs-card{background:#ffffff0d;border-color:#ffffff24}.cs-section--ink .cs-card p{color:color-mix(in srgb,var(--text-invert) 68%,transparent)}.cs-section--ink .cs-card__tag{color:#ffffff73}.cs-findings{counter-reset:f}.cs-finding{padding-top:.9rem;border-top:2px solid var(--text);counter-increment:f}.cs-finding:before{content:counter(f,decimal-leading-zero);display:block;font-size:var(--fs-label);font-weight:var(--weight-extrabold);letter-spacing:var(--tracking-label);color:var(--accent);margin-bottom:.55rem}.cs-finding b{display:block;font-size:clamp(1.5rem,1.1rem + 1.5vw,2.1rem);font-weight:var(--weight-extrabold);letter-spacing:var(--tracking-display);line-height:1.05;margin-bottom:.4rem}.cs-finding p{font-size:var(--fs-small);line-height:1.55;color:var(--text-muted)}.cs-list{display:grid;gap:.7rem;max-width:64ch}.cs-list li{position:relative;padding-left:1.15rem;font-size:var(--fs-small);line-height:1.58;color:var(--text-muted)}.cs-list li:before{content:"";position:absolute;left:0;top:.68em;width:5px;height:5px;border-radius:50%;background:var(--accent)}.cs-list b{color:var(--text);font-weight:var(--weight-bold)}.cs-section--ink .cs-list li{color:color-mix(in srgb,var(--text-invert) 72%,transparent)}.cs-section--ink .cs-list b{color:var(--text-invert)}.cs-section--ink .cs-list li:before{background:#ff8a5c}.cs-persona{display:grid;gap:var(--space-md);padding:clamp(1.25rem,.9rem + 1.4vw,2rem);border:1px solid var(--line);border-radius:var(--radius-lg);background:var(--surface)}@media (min-width: 820px){.cs-persona{grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);gap:clamp(1.5rem,1rem + 2vw,3rem)}}.cs-persona__id h3{font-size:clamp(1.4rem,1.1rem + 1.1vw,1.9rem);font-weight:var(--weight-extrabold);letter-spacing:var(--tracking-display)}.cs-persona__id p{margin-top:.35rem;font-size:var(--fs-small);color:var(--text-muted)}.cs-persona__quote{margin-top:var(--space-md);padding-left:.9rem;border-left:2px solid var(--accent);font-size:var(--fs-body);font-weight:var(--weight-medium);line-height:1.45;letter-spacing:-.01em}.cs-persona__cols{display:grid;gap:var(--space-md)}@media (min-width: 560px){.cs-persona__cols{grid-template-columns:repeat(2,minmax(0,1fr))}}.cs-persona h4{font-size:var(--fs-label);font-weight:var(--weight-extrabold);letter-spacing:var(--tracking-label);text-transform:uppercase;color:var(--text-muted);margin-bottom:.6rem}.cs-figure{margin:0}.cs-figure img{display:block;width:100%;height:auto;border-radius:var(--radius);border:1px solid var(--line);background:var(--surface)}.cs-figure figcaption{margin-top:.75rem;font-size:var(--fs-label);line-height:1.5;color:var(--text-muted);max-width:74ch}.cs-figure--plain img{border:0;background:transparent}.cs-section--ink .cs-figure--flow__scroll{padding:clamp(.75rem,.4rem + 1.4vw,1.5rem);border-radius:var(--radius-lg);background:#f4f7fa}.cs-section--ink .cs-figure--flow__scroll img{border:0;border-radius:10px;background:transparent}.cs-section--ink .cs-figure figcaption{color:#ffffff9e}.cs-figure--flow__scroll{overflow-x:auto;-webkit-overflow-scrolling:touch}.cs-hint{display:none}@media (max-width: 719px){.cs-figure--flow__scroll img{min-width:680px}.cs-hint{display:block;margin-bottom:.6rem;font-size:var(--fs-label);font-weight:var(--weight-bold);letter-spacing:var(--tracking-label);text-transform:uppercase;color:var(--text-faint)}.cs-section--ink .cs-hint{color:#ffffff6b}}.cs-shots{display:grid;gap:var(--space-md);grid-template-columns:repeat(2,minmax(0,1fr))}@media (min-width: 760px){.cs-shots--3{grid-template-columns:repeat(3,minmax(0,1fr))}}@media (min-width: 860px){.cs-shots--4{grid-template-columns:repeat(4,minmax(0,1fr))}}.cs-shot{margin:0}.cs-shot img{display:block;width:100%;height:auto;border-radius:18px;border:1px solid var(--line);background:var(--surface);box-shadow:var(--shadow-card)}.cs-shot figcaption{margin-top:.7rem;font-size:var(--fs-label);line-height:1.5;color:var(--text-muted)}.cs-shot figcaption b{display:block;color:var(--text);font-weight:var(--weight-bold);margin-bottom:.15rem}.cs-section--ink .cs-shot img{border-color:#ffffff1f}.cs-section--ink .cs-shot figcaption{color:#fff9}.cs-section--ink .cs-shot figcaption b{color:var(--text-invert)}.cs-compare .cs-shot{display:flex;flex-direction:column}.cs-compare .cs-shot figcaption{order:-1;margin-top:0;margin-bottom:.7rem}.cs-steps{counter-reset:s;display:grid;gap:0}.cs-step{counter-increment:s;display:grid;gap:.35rem 1rem;grid-template-columns:2.5rem minmax(0,1fr);padding-block:1rem;border-top:1px solid var(--line)}.cs-step:last-child{border-bottom:1px solid var(--line)}.cs-step:before{content:counter(s,decimal-leading-zero);font-size:var(--fs-label);font-weight:var(--weight-extrabold);letter-spacing:var(--tracking-label);color:var(--text-faint);padding-top:.2em}.cs-step h3{font-size:var(--fs-body);font-weight:var(--weight-bold)}.cs-step p{grid-column:2;font-size:var(--fs-small);line-height:1.55;color:var(--text-muted)}.cs-stats{display:grid;gap:var(--space-md)}@media (min-width: 700px){.cs-stats{grid-template-columns:repeat(3,minmax(0,1fr))}}.cs-stat{padding-top:1rem;border-top:2px solid currentColor}.cs-stat b{display:block;font-size:clamp(2.4rem,1.4rem + 4vw,4rem);font-weight:var(--weight-extrabold);line-height:.98;letter-spacing:var(--tracking-display)}.cs-stat span{display:block;margin-top:.65rem;font-size:var(--fs-small);line-height:1.5;color:color-mix(in srgb,var(--text-invert) 68%,transparent);max-width:30ch}.cs-foot{margin-top:var(--space-lg);font-size:var(--fs-label);color:#ffffff73;max-width:70ch}.cs-diagram{margin:0;padding:clamp(1rem,.6rem + 1.6vw,2rem);border:1px solid var(--line);border-radius:var(--radius-lg);background:var(--surface);overflow-x:auto}.cs-diagram svg{display:block;width:100%;min-width:620px;height:auto}.cs-diagram figcaption{margin-top:.9rem;font-size:var(--fs-label);line-height:1.5;color:var(--text-muted)}.cs-swatches{display:grid;gap:.9rem;grid-template-columns:repeat(2,minmax(0,1fr))}@media (min-width: 640px){.cs-swatches{grid-template-columns:repeat(3,minmax(0,1fr))}}@media (min-width: 980px){.cs-swatches{grid-template-columns:repeat(4,minmax(0,1fr))}}.cs-swatch{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:var(--surface)}.cs-swatch__chip{display:flex;align-items:flex-end;min-height:92px;padding:.6rem .75rem;font-size:.6875rem;font-weight:var(--weight-bold);letter-spacing:.06em;text-transform:uppercase}.cs-swatch__body{padding:.7rem .75rem 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b{color:var(--text);font-weight:var(--weight-bold)}.case-persona{display:grid;gap:var(--space-md);padding:var(--space-md);border-radius:var(--radius);border:1px solid var(--line);background:var(--surface);margin-bottom:var(--space-2xl)}@media (min-width: 760px){.case-persona{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr)}}.case-persona h3{font-size:var(--fs-h3);font-weight:var(--weight-bold);letter-spacing:var(--tracking-title)}.case-persona p{font-size:var(--fs-small);color:var(--text-muted);margin-top:.35rem}.case-persona ul{display:grid;gap:.5rem}.case-persona li{font-size:var(--fs-small);color:var(--text-muted);padding-left:1.1rem;position:relative}.case-persona li:before{content:"";position:absolute;left:0;top:.72em;width:5px;height:5px;border-radius:50%;background:var(--accent)}.case-persona li b{color:var(--text);font-weight:var(--weight-bold)}